1.1 What is SES
Search engine submission is how a webmaster submits a web site directly to a search engine. The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
1.2 Benefits of SES :
1.2.1 To add an entirely new web site instead of waiting for the search engine to discover them.
1.2.2 To have a web page or web site updated in the respective search engine.
1.3 Requirements :
1.3.1Website
1.3.2.Keywords
1.3.3Email id
2. Directory Submission
2.1 What is Directory Submisssion
Directory submission is process of submitting website to web directory after selection of relevant category to site submitted. The process involved section of directory, selection of category and filling of title, description, keywords, name and email to complete the submission process.
Directory submission is a great way to accelerate your site’s performance and showcase your goods and services quickly in the initial stages of an Internet marketing campaign.
2.2 Online Directory :
A website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.
2.3 Benefits of DS :
2.3.1. Major search engines such as Google use directories to find search results.
2.3.2. Directory submission creates relevant inbound links (backlinks).
2.4 Requirements :
2.4.1. Website Url
2.4.2. Website Title(3 Preferred)
2.4.3. Website Description
2.4.4. Keywords
2.4.5. Website Category / Subcategory
2.4.6. Name (To be use in submissions)
2.4.7. E-mail ID
2.4.8. Password(If you want us to confirm the mails)
3. Press Release
3.1 What is Press Release
By definition a press release is simply a statement prepared for distribution to the media. The purpose of a press release is to give journalists information that is useful, accurate and interesting.
We do press release when we launch a new site, when our site is updated or when we have a new product to announce.
3.2 Benefits of PR :
3.2 .1. Backlinks. Note that the backlinks are coming from news websites which have very high page ranks, and you have a good amount of quality backlinks that will increase the page rank and link popularity of your website.
3.2 .2.Increased Keyword Rankings and Visibility
3.2 .3.Increased Traffic
3.3 Requirements :
3.3.1. Contact Information
3.3.2. Company Name
3.3.3. Contact Person
3.3.4. Contact Email
3.3.5. Company Website URL
3.3.6. Street Address
3.3.9. Country
3.3.10. Zip Code
3.3. 11. Phone Number
3.3.12. Press Release Data
3.3.13. Headline
3.3.14. Summary (2-4 sentences)
3.3.15. Keywords
3.3.16. Category
3.3.17. Release Date (day/month/yr)
3.3.18. Press Release (Text only, no HTML)
4. Forum Posting
Forum is nothing but an Open discussion. Forum Commenting is participating in forums that let you include a link to your website in your signature line. We give a comment related to the topic promoting our client website then there are chances to others know about our website. In that way we can get traffic to our client website.
4.1 Why we do Forum Commenting:
We do Forum Commenting to get more information about the topic who are interested in and to get good traffic and back links also.
Participating in forums can be an excellent way to spread the word about your web site and attract traffic, e-book or other product.
If you go about forum participation in the right way you can not only gain viral exposure for you web site or e-book but there are also potential other benefits such as the possibility of striking up relationships with other forum members for mutual benefit.
Forums can act as an ideal marketing tool for your business. It helps you to learn and realize the new avenues available for your business through the constant interaction with other members.
4.2 Objective:
The main objective of doing Forum Commenting is to provide an area where user can interact with question and answer and discusses on a given topic.
4.3 Advantages:
This technique helps in getting direct traffic and does increase your visitors.
It is a kind of direct advertising that really increases your ROI.
4.4 Forum Posting Guide lines :
4.4.1. Read the client site carefully for minimum 10 min.
4.4.2. Understand the purpose of client's website.
4.4..3. Search for forums in google by entering "forum + keyword" (forum + beauty tips).
4.4..4. You will get list of forums where you can select the forums related to your keyword.
4.4.5. Open each forum and check the recent threads posted by forum members.
4.4.6. Before registration, go through the guidelines carefully provided by site.
4.4.7. Register into the site by giving appropriate username. Then you'l get the confirmation mail.
4.4.8. Activate your account then post the comments.
4.4.9. Update your profile by attaching appropriate Avatars and keep the signature as client's url if site accept it.
4.4.10. Comment should be like suggestion or question or reply in polite manner.
4.4..11. Before commenting introduce yourself to forum members.
4.4..12. Advertisements are not allowed in forums otherwise the admin of the site may ban your account.
4.4.13. Put the hyperlink to the keyword in your comment and check the link whether it is redirected to the client site or not.
4.4.14. Preview the comment and then post it.
4.4..15 Do not post comment on same topic until you get the reply.
4.4.16. Some forum sites do not allow the hyper links until you post 15 comments, regularly post comment on those sites. So we will get permenent back links from those forums. Do not ignore those sites.
5. Web 2.0
5.1 What is Web 2.0
Web 2.0 concepts have led to the development and evolution of web culture communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and end-users utilize the Web.
5.2 Few Web 2.0 Pages :-
Squidoo , WordPress , Wet Paint , Tumblr , Multiply , Xanga , Hub Pages , Quzilla , Blogger , Blogono , Blog , Free Webs , Clear Blogs , Bumpzee
5.3 Why Web2.0
5.3.1. It was used for personal use in the past. Where as now it is used for all Purposes (Bussiness)
5.3.2. It is very easy and sofisticated
5.3.3. Social phenomena deriving from new types of online communities and social networks.
5.4 Uses of Web 2.0:
5.4.1.We can get high keyword ranking ( as we give hyper link to the targeted keyword this leads high keyword ranking)
Check List.
5.4.2. Very fast promoting affiliate sites easily.
5.4.3. Maintaince good baclinks.
5.4.4. There is an option for free of cost to build no.of sites.
5.4.5. It can be easily promoted in seasonal business.
5.4.6. Very easy and fast upadating process.
5.4.7. Creations done using different tactics in creative manner using videos,photos,themes etc.
5.5 Disadvantages of webpages:
5.4.1. Insecure if the article or the content is not a unique one.
5.4.2. It has more chances of spamming.
5.4.3. It consists of refferal traffics.
6. Classified Ads
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals, e.g. free ads papers or Pennysavers. Classified advertising differs from standard advertising or business models in that it allows private individuals (not simply companies or corporate entities) to solicit sales for products and services.
Online Classified Ads' is an effective way to start Marketing and advertising campaign for those who are at the initial stage of their online business and wants to promote their business at a low cost. One can have a great outcome from classified ads if it is posted properly.
6.1 Advantages :-
In today' s modern, sophisticated and fast world, online classifieds have become a medium of communication among the internet users. On one end it is informative and on the other end it is convenient and cost effective. In this scenario, the online classified websites have occupied one among the top ranking sites on the internet due to its vast popularity among the users.
Today there are n number of classifieds sites on the internet and some of them are not only useful but are also impressive giving its users a chance to place ads in different categories such as jobs, real estate, for sale etc. Where as newspapers has limited approach to people compared to on line classifieds where it can reach the millions of people at single click.
This can be said as one of the major reasons for the recognition of the classifieds sites. The responses one receives through placing their ads in classifieds sites is far more than compared to news paper ads or print media ads. Due to these effective responses, the classified website industry has grown at a very rapid phase and has acquired as one of the popular sites among all the various categories of websites on the internet today. Keeping in view of all these positive happenings it is beyond any doubt that the online classified industry is booming day by day and is very near to occupy one of the top positions among all the categories of websites on the internet.
So every time you think of placing an ad just go for some free classified sites. I am sure that you will be satisfied as never before with the responses you receive and also you will save your hard earned money.
The advantages include very good traffic that is targeted and comes regularly. These ads can pull you in 30-40 people per ad per week pretty easily. This is very good considering you can pop up an ad in about 30 seconds or so. This is what is great about classified ads is that you can throw them up in a hurry. So if you put up 100 a day you will have a lot of traffic coming your way.
These types of ads are also great because you can create them once and submit them to many websites that allows you to post your ads. This is a big benefit because it is so easy to throw them up all over the web.
6.1.1. Cost Effective Method: Posting Classified at various classified ad sites would be cost effective, if it used very properly. There are thousands of sites available where you can post your ad for free and even can upgrade it for paid ads for nominal fees.
6.1.2. Posting Online Classified ads is easy and effective.
6.1.3. You get instant traffic or visitors for your ads.
6.1.4. You don't have to be an expert of article writing. Little study can give the best results.
6.2 Disadvantages:-
The disadvantages of classified ads is that they expire and sometimes very quickly. Sometimes you put up ads that will expire in a week and sometimes they last for 45 days or more. The problem is that even the ones that last for a good amount of time will fall so far down the list that they will stop creating traffic for you. This is a huge disadvantage because you will have to replace the ads over and over again.
You can help yourself out on some free classified internet advertising websites because you can pay a small fee to get a membership and most of the time you will be able to set your ads to regenerate when they expire. This is a huge benefit to you and you should consider this as a great benefit.
6.3 Requirements:-
Should furnish the following details:
6.3.1 Ad Title:
6.3.2. Ad Description:
6.3.3. Related Link/URL:
6.3.4. Category:
6.3.5. Target Country/City:
6.3.6. Ad Owner Name:
6.3.7. Contact Email:
Note: Please provide two ad descriptions
7. Article Submission
7.1 What is Article Submission?
Article Submission is a powerful method of gaining quality one-way incoming links for site and has become standard in website search engine optimization strategies.
7.3 Why should we suggest article submission for our clients?
Really it is a powerful method of getting quality ONE-WAY incoming links to the clients site. And it is the easy way to build links at cheap prices.
Search engines love links from content-rich pages.
It Helps to build the clients site as an authority site.
If the client is consistent in submitting the articles, it ensures a steady flow of quality backlinks to the client’s site - this is what Google loves.
Nearly every professional search engine marketer considers article submission as one of the main part in their link building process.
It will be the most successful marketing strategy.
Important Points Should remember while submiting articles:
The length of the article should be 500 - 700 words.
7.4 keyword density should be 3% to 6%.
The reason for choosing the keyword density between 3 to 6% is if you are writing an article between 500 - 700 words, suppose if you have over 6% it is going to look like you are stuffing the article with keywords and there will be a chances of rejecting the article from the article directories or your author’s name can be removed.
7.5 We can submit one article to Multiple article directories.
Make sure to properly check the guidelines of various article directories - some directories will strip out HTML and some don't. Make sure you take proper care of that in order to obtain maximum links with good anchor texts.
Don't make too many links to your website in your article - as the chances of your article being approved decreases. As a rule of thumb, get one link in 'Article Body' and two links in 'Author Bio' - this works well for most of the article directories.
Make sure to submit your article in only RELEVANT article directories and it should be submitted in the correct category.
Consistency is the key. It is a fact that as more and more articles are added to the article directories, your article will go lower in the listings, but if you constantly and consistently submit new articles, then you will continue to reap the benefits.
8. Social Bookmarking
8.1 What is Social Bookmarking?
Social Bookmarking is a well known method to keep your bookmark in an organized way. Social bookmarking is mainly for internet users who wants to store,organize,search and manage bookmarks of the webpages on the internet. In social bookmarking user basically saves url of a webpage to remember it for later use.
8.2 Why we do Social Bookmarking?
For immediate traffic and backlinks we perform this Social Bookmarking process.
8.3 Advantages:
8.3.1.By effectively using sbm you will easily unlock the power of more traffic flowing to your website everyday.
8.3.2.Better search engine rankings.
8.3.3.We can get Huge traffic and Backlinks.
8.4 Disadvantages:-
8.4.1.The backlinks which are come from other sites will not stay longer. It may get spammed.
8.5 Requirements:
8.5.1. Titles should be 75 characters max, 3 titles Preferred.
8.5.2. Description should be 350 characters max.
8.5.3. Website Category / Subcategory
8.5.4. Keywords
8.5.5. Website URL
8.5.6. Your First and Last Name
8.5.7. Your Zip Code
8.5.8. Your Country
9. Blog Commenting
9.1 What is Blog Commenting?
Commenting on a blog is called as Blog Commenting.
In general blog is a personal diary. In simple terms, a blog is a web site, where you can write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you.
9.2 Why we do Blog commenting?
Generally we do blog commenting for getting backlinks and traffic. Blogging will have a great power to communicate and socialize ideas quickly.
9.3 Advantages:
9.3.1. We will get Backlinks
9.3.2. We will get traffic.
9.4 Disadvantages:
9.4.1. Comments may or may not approved.
9.4.2. High spamming.
9.5 Requirements:
9.5.1. Web site url
9.5.2. Keywords.
9.5.3. Mail Id
10. VIDEO SUBMISSION :
The MAJOR Importance of Video Submission in search engine optimization ,which requires video, title for the video, meta keywords, how effective they are and the results that we would get if we implement this Process.
10.1 Importance Video Submission:
Video Submission is the method of submitting a video into the video submission sites. The idea is develop a couple of videos and upload them, this is the process. You will have a library of videos on Google or on some other sites like you tube, jumpart, groups and exespot...where you can upload your videos.
10.2 Discussions:
VIDEO TITLE:
Your Title MUST Be In Upper and Lower Case Letters With The First Letter of Each Major Word Capitalized.
Title can be upto 100 characters long.
Don't use TITLE in all CAPS.
TITLE must not be keyword stuffed (too many redundant keywords used over and over again), but rather should read as a natural language TITLE that any human could easily appreciate.Title should be "Keyword Rich." The first 3-4 words of your TITLE determines the success of the article in terms of how much traffic your article will generate...so choose the first 3-4 words wisely and make the title crisp and concise.
Description should be of maximum 250 characters including spaces.
10.3 Video Format:
Size of the video should be between 2MB to 20 MB.It can be in AVI, MPEG, QuickTime, Real and Windows Media Player format.Should not contain adult, porno, violent, illegal or abusive content.Never copy an already exixting video.
10.4 KEYWORDS:
Adding the top keywords related to your video helps us to bring more traffic to your article.
i. Please make sure you put a comma between each KEYWORD.
ii.You should have a minimum of 4-5 keywords and a maximum of 25.
10.5 Conclusions:
Since video is worth more than 1000's of words, if used in a correct and proper way it can generate huge traffic and also populate our business. It is a tactic which provides direct traffic, Incoming one-way links and brand building of our business.
10.6 Benefits:
10.6.1.We can get more traffic.
10.6.2.We can get good back links.
10.6.3.One video we can submit all the video submission sites.
10.6.4.We can get traffic form all the video submission sites.
10.6.5.Google Love videos.
10.6.6.If we get back links from videos site we can get page rank.
10.7 Google Products:
Using This Process We can promote our product in region wise and we can get the traffic from different locations.
Note: In this process we have to update the information frequently to get in the top position of google produt list.
For Every 30 days the product date will Expire.
10.8 Requirements For Promoting Product
10.8.1.Title:
10.8.2.Product Price:
10.8.3.Product Description:
10.8.4.Product Category:
11. Blog Creation
11.1 Methodologies :
11.1.1. Open new window type blogger.com
11.1.2. Select the Singup option.
11.1.3. Singup to Blogger.com and then contine with posting our content.
11.1.4. Select the targeted keyword give a heperlink to our money page Url.
11.1.5. After that click to publish Button.
11.2 Requirements :
11.2.1. Google account (Gmail).
11.2.2. Targeted keyword
11.2.3. Article
11.2.4. Article must be 500 to 700 words. Keyword density 3 to 5 percent.
11.3 Guidelines:
11.3.1.Commit to writing at least one original blog posting once a month.
11.3.2.Regularly read the postings and comments on the blog in order to help guarantee that posts are fresh and do not repeat one another.
11.3.3. Follow common standards of English spelling and grammar unless it is important to the post to stray from those standards.
11.3.4. Follow best practices as they relate to confidentiality of information. For example, information about YALSA books, articles, reports, awards, etc. that are not yet available for public consumption must not be posted to the blog.
11.3.5. Focus on news, trends, and information of current interest to library workers who serve teens.
11.3.6. Write about topics that are of interest to a group of readers and which do not exist in order to promote personal projects or a personal agenda.
11.4 Blog :
A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.
Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.
In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you.
A blog gives you your own voice on the web. It's a place to collect and share things that you find interesting— whether it's your political commentary, a personal diary, or links to web sites you want to remember.
Many people use a blog just to organize their own thoughts, while others command influential, worldwide audiences of thousands. Professional and amateur journalists use blogs to publish breaking news, while personal journalers reveal inner thoughts.
Whatever you have to say, Blogger can help you say it.
12. Link Building
12.1 Link building :
Link buillding is the process in which we build a relevant inbound links to our website which helps our website a high ranking in major search engine such as Google, msn, yahoo and alt vista. We take link from many website to our website to improve ranking. Through link building we can increase traffic for our website very sufficiently.
Types of link building:
Basically link builing is three types:
12.1.1. One-way link building
12.1.2. Reciprocal link building
12.1.3. 3-way link building
12.2 One-way link building :
One way link building is the type of link building in which we get link from other websites without giving a link to those sites. For example A and B both are two sites.A Site give links to B site but B not give any back link to site A. this kind of linking is called one way link building:
12.3 Reciprocal link building :
It is also called 2 way link building. In this type of linking we establish a link to each other. For example A post a link to B and B post a link to A. in this kind of linking benefit of Page Rank share in both site and we can say that share the Page Rank of their site.
12.4 3-way link building :
3-way link building is nothing but one way linking. Two sides are involved, one of them having 2 sites. The person with the two sites gives a link to the other side and asks for a back link to a site different than the one that provided the link.
12.5 What is a 3-way link exchange?
* You have two sites - "A" & "B".
* Your link partner has one site "C" .
* If "C" links to "A" and in return, "B" links to "C".
This it is called 3-way link exchange
12.6 Link Popularity and Back links :
Link popularity and back links means number of websites point to your website. Back links is directly proportional to link popularity. More number of links means more popularity of website.
12.7 Advantages of Link Building
There are many advantages of link building.
12.7.1. Link building helps in getting quality traffic from relevant sites which increases sales.
12.7.2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.
12.7.3. Link building helps in creating awarness, visibility and credibility of your site.
12.7.4. The site also obtains wider search engine exposure.
12.7.5. It also helps the website get indexed by search engines.
12.8 Example Link Builing Tactics :
12.8.1. Directory Submission
12.8 2. Article Submission
12.8 3. Social Bookmarking
12.8 4. Web 2.0 pages
12.8 5. Press Release
12.8 6. Forum Commenting
12.8 7. Blog Commenting
12.11 Requirements :
12.11.1. Website Url
12.11.2. Website Title(3 Preferred)
12.11.3. Website Description
12.11.4. Keywords
12.11.5. Website Category / Subcategory
12.11.6. Name (To be use in submissions)
12.11.7. E-mail ID
12.11.8. Password(If you want us to confirm the mails)
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